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Retail & Franchising

Our retail & franchising team is considered to be the go-to group of lawyers for all things related to the Polish high-street, shopping malls and e-commerce. The team, consisting of market-leading experts that are highly regarded by international peers, provides advice to a number of Polish, Central European and multinational retailers. We assist hypermarket chains, franchise networks (including grocery, clothing, DIY, electronic and luxury goods chains) and numerous operators of online stores.


  • Drafting general terms and  conditions of sale  and consumer  sales regulations.
  • Legal support in supply chain management and logistics.
  • Development of the basis for the operation of authorized dealer  networks (including  franchise networks).
  • Lease of real estate for trade and warehousing, including representation in negotiations  and disputes with  landlords.
  • Representation before governmental authorities (Trading Standards Inspection, Agricultural and Food Quality Inspection, Office for Competition and Consumer Protection.
  • Ongoing advice on advertising and promotion (including the organization of  contests and lotteries for consumers).


Burger King

Advising the US restaurant chain on its re-entry to the Polish market and with respect to franchising.

Case study


Advising the French hyper and supermarket chain, with approximately 900 stores in Poland, on its full portfolio of litigation matters.

Case study

Pandora CEE Jewelry

Advising the international Danish jewellery manufacturer and retailer on drafting and implementing documentation for the operation of franchise stores in Poland. Advising on regulatory aspects with respect to the company’s e-commerce store in Poland.

Case study


Legal advice to the South Korean multinational conglomerate and its Polish subsidiary Samsung Electronics Poland Sp.o.o. on promotional activities and the sale of Samsung products.

Case study


Advising British supermarket retailer Asda (owned by Walmart) on its relationship and subsequent acquisition of meat supplier Forza Foods (with production and distribution facilities in Poland).

Case study

Castorama (Kingfisher Group),

Advising the largest home improvement retailer in Europe in respect to its activities in Poland under the brand Castorama, including in respect to trade and distribution, advertising and real estate.

Case study


Advice to the second largest CEE retailer based in Poland, and the largest shoe retailer in the CEE region, with nearly 1,000 stores and over 12,000 employees in respect to trade and distribution, advertising and competition matters, as well as employment and tax issues in both Poland and other CEE countries.

Case study


Advising the US battery manufacturing company on advertising, trade and distribution and employment matters in Poland and the CEE region.

Case study

Costco Wholesale Corporation

Advising the US multinational corporation on its potential, but eventually abandoned entry to the Polish market with respect to corporate, real estate, employment and tax matters.

Case study

Malpka SA

Advising the Polish convenience store chain on corporate, tax and employment restructuring.

Case study


Our firm consists of nearly 60 people, including lawyers, tax experts and support staff specialising in a range of key practice areas and industry sectors, and located in three offices in Poland.

Bartłomiej Jankowski

Managing Partner at B2RLaw Warsaw

Paulina Wyrostek

Counsel Krakow

Kinga Karaszewska

Associate Warsaw

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