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FMCG, Food & Drink

B2R Law offers legal services to companies in the Fast Moving Consumer Goods (FMCG), Food & Drink sectors. Our experience in this regard includes a number of areas particularly important to companies operating in the industry, such as product promotion, developing distribution networks, contracts with retail chains and support in consumer relationship management.


  • Day-to-day support regarding promotion and advertising law.
  • Advice on product labeling.
  • Representation before regulatory authorities (Trading Standards Inspection).
  • Representation in disputes with competitors (including unfair advertising, misleading labeling of products).
  • Developing product distribution networks (e.g. distribution and franchise agreements, commercial agency agreements).
  • Developing legal solutions for e-commerce.
  • Drafting and reviewing general terms and conditions and consumer sales regulations.
  • Advice related to competition and consumer protection.


Reckitt Benckiser

Current advice to the British multinational consumer goods company in relation to marketing and sales of household chemicals, cosmetics, medical devices and medicinal products (including the following brands: Vanish, Finish, Durex, Air Wick, Nurofen, Bryza and Scholl).

Case study


Advice to the Danish global brewer in particular in respect to corporate restructuring, the acquisition and subsequent divestment of local Polish brewers, and the development and construction of new distribution and production facilities.

Case study

Nemiroff and Polmos Lublin S.A. (currently Stock Polska sp. z o.o.)

Advice to the spirits companies (now part of Stock Spirits Group) with respect to the distribution and advertising of alcoholic beverages.

Case study

Oerlemans Foods Group

Full scope advice to the Dutch frozen fruit and vegetables producer and supplier including with respect to its recent sale by H2 Equity Partners to the Virto Group.

Case study

Burger King

Legal assistance in establishing the Burger King chain in Poland and assistance concerning franchising, corporate, real estate, labour and tax matters.

Case study

OSM Bochnia

Advice to the butter producer and distributor in respect to competition law matters.

Case study

Pepsi Cola General Bottlers / Frito Lay Poland (now Pepsico),

Advising the Polish distribution and production divisions of the global soft drink manufacturer on trade and distribution, and competition matters.

Case study

Coca-Cola HBC

Comprehensive advice to the Coca-Cola bottler with respect to its operations in Poland, including distribution activities.

Case study


Full scope continuous advice to the second largest Polish water filter producer and distributer of brands such as Dafi.

Case study


Our firm consists of nearly 60 people, including lawyers, tax experts and support staff specialising in a range of key practice areas and industry sectors, and located in three offices in Poland.

Bogdan Duda

Partner Warsaw

Malwina Niczke – Chmura

Counsel Warsaw

Paulina Wyrostek

Counsel Krakow

Edyta Zalewska

Partner Warsaw

Paulina Milewska – Mróz

Senior Associate Katowice

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